Who builds it
About DIDm: operators, not a software company.
We know what it is to be the bottleneck. Three owners, no layers, and an agency book that has been the test environment for every pattern we sell — before it was offered to anyone else.
- Twenty years running Google Ads at our agency, Dive In Digital Marketing, ten of them exclusively for pool builders, with a warehouse of our own where WhatConverts leads, not platform conversions, are the truth.
- The exclusive marketing partner of Pool Corporation (Nasdaq: POOL) chosen from a national field of agencies, which is how we learned to work inside an S&P 500 company's data instead of beside it.
- Built on the Claude Agent SDK and Managed Agents with deny-by-default tool policy, spawn-depth and budget caps, and a watchdog that enforces the ceilings we wrote down.
- Delivered into accounts you control as work-for-hire: your repository, your AI account, your data, and a runbook any competent successor could operate.
JW
Jordan WhiteOwner · systems, architecture, sales
Sky RomeroOwner · delivery, operations, launches
Jonas McCullarOwner · field operations, construction relationships
Dogfood rule. A pattern is offered to a client only after it has run on our own operation for a month and the owners actually check the digest instead of asking each other what the agents did.
06:30, before anyone opens a tab
Hear a sample Morning Brief
One agent reads everything that changed overnight and says it out loud in under a minute. Items that need a person are named. Nothing in it was decided by the fleet.
Hear a sample Morning BriefSynthetic voice · invented data
0:00
This one is generic. Every industry page carries a brief written for that industry, in the words that industry uses:
- The attorneys brief reads conflicts, a limitations date and a moved trial date.
- The pool builders brief reads a build schedule, a crew and a chemistry exception.
- All ten briefs — one per industry, each under a minute.
Name the one boring, repeated task.
That is the whole first conversation. We map what you run, pick the task your people would most like back, and show you what the first agent would do before it does anything.